03127cam a2200325 4500 1659806182 TxAuBib 20241017120000.0 ||||||s2021||||||||||||||||||||||||und|u 9780062937674 0062937677 B08HZ57WYN Amazon a4708622-b2a2-4843-a966-4fa270c12e5b OverDrive (Reserve ID) 5733713 OverDrive (Product ID) TxAuBib Cialdini, Robert B. Influence [Libby] : The Psychology of Persuasion. HarperCollins, 2021. Format: OverDrive Adobe EPUB eBook, Filesize: 24MB. Format: OverDrive Kindle Book. Format: OverDrive OverDrive Read. Business. Self-Improvement. Nonfiction. HTML:<p><strong>The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.</strong></p> <p>In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.<br /></p> <p>You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.<br /></p> <p>Cialdini's Principles of Persuasion:<br /></p> <li>Reciprocation</li> <li>Commitment and Consistency</li> <li>Social Proof</li> <li>Liking</li> <li>Authority</li> <li>Scarcity</li> <li>Unity, the newest principle for this edition</li> <p>Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.</p>. Media Type: eBook. Importer Version: 2014-01-08.01 Import Date: 2024-10-16 20:00:03. https://samples.overdrive.com/?crid=a4708622-b2a2-4843-a966-4fa270c12e5b&.epub-sample.overdrive.com Excerpt (Adobe EPUB eBook) https://samples.overdrive.com/?crid=a4708622-b2a2-4843-a966-4fa270c12e5b&.epub-sample.overdrive.com Excerpt (Kindle Book) https://samples.overdrive.com/?crid=a4708622-b2a2-4843-a966-4fa270c12e5b&.epub-sample.overdrive.com Excerpt (OverDrive Read)